Free Website Marketing Advice from Freelance Marketing Group, Inc.

Freelance Marketing Group, Inc. has developed a new real estate marketing program designed to bring special attention to higher priced or unique properties.

The advent of the Internet has definitely given real estate agents a platform to display, advertise and sell property at the same time giving the buyer the ability to view property without the pressures of traveling to each location. But, with the amazing amount of real estate available these days, agents are finding it harder to get some of their more profitable or unique properties viewed online and buyers are finding it tiresome wading through hundreds if not thousands of listings.

Our new real estate marketing program provides a way to draw attention to specific properties via “mini-sites”. These mini-sites are basically a single page layout that includes:

Property Details
Square Footage
Acreage
Amenities

Financial Information
Asking Price
Seller Flexibility

Seller Agent Contact Information
Company Name
Agent Name
Phone / Fax
Email
Primary Company Website

Photo Gallery
1 primary picture
10 additional pictures

Additional Property Information - ie. your sales pitch, description of the area, etc.

Each of these mini-sites is hosted on a “state specific” domain name and promoted via paid advertising to the top search engines, Google, AOL, Yahoo, MSN and if commercial property is being sold, your listings will appear on Business.com (a premiere B2B directory).

Promotion for each property runs either until property is sold or until the listing agent requests the property removed.

For questions about Real Estate Marketing, please give us a call toll free: 866-862-8135

Trevor Walter - Freelance Marketing Group, Inc.

With the new Google Universal Search coming up in the near future, social media is becoming a much needed and very important part of your website marketing program. There are a lot of avenues you could choose to pursue in the social media arena but the easiest and most effective maybe something that you already have – Articles.

The search engines have long like content, in fact the phrase ‘content is king’ has been around just about as long as the Internet but it has never been so true as we will see over the coming months when Google finally implements the long awaited Universal Search. From now on, results displayed in the natural listings of the engines will not only include web pages but articles, blogs, podcasts and much more. The upside to this is that most of you probably already have at least a few articles that you have written about your company, products, services, industry, etc. and those articles can be used to your advantage if marketed properly.

We call it Article Marketing and it is just what it sounds like, the marketing of important and informative information that you have written relating to your industry. Most of the time, we see these in the form of whitepapers, press releases or full on new articles. With a little effort and some time, we can have your articles optimized to utilize keywords important to your business and promoted across the web through several of the top article distribution centers.

Trevor Walter - Freelance Marketing Group, Inc.

Duplicate content is currently one of the largest problems on the Internet right now. In some way duplicate content affects you and if you are doing any online website marketing, this can really slow your campaign.

There are many places that we encounter duplicate content:

• old websites addresses that still display your website
• content on other websites that have stolen it from you
• and much more.

One of the most common versions of duplicate content comes when you actually have duplicate domains, I know, this doesn’t sound possible but it is. When your website hosting was setup, there is a good chance that the server will display your domain with and without the ‘www’ in the path (see below).

• www.yourdomain.com
• yourdomain.com

If you can do this and an exact version of your website comes up under both domain structures, then you have duplicate content.

This duplicate content issue needs to be fixed and it is actually not that hard to do. Install this simple script in your .htaccess file on your server:

RewriteEngine on
RewriteCond %{HTTP_HOST} ^yourdomain.com
RewriteRule ^(.*)$ http://www.yourdomain.com/$1 [R=permanent,L]

* Note - be sure and replace “yourdomain.com” with the URL of your website.

This should be a simple little copy and paste that will save us a lot of problem in the long run.

Trevor Walter - Freelance Marketing Group, Inc.