My last post relating to Twitter, gave a simple how-to strategy for posting your products on Twitter. But, what if you don’t sell products but rather a service – what then?
Well, don’t fret – sharing information on Twitter is easier than sharing products. You’re an expert in your industry, you know everything there is to know about the services you offer and you can spend hours telling people why they would benefit from hiring your company. Right?
With Twitter, you can post short (140 character) tweets that I call “solution tweets”. You probably already know what problems your customers encounter, therefore, you know what questions they would ask if they had the chance. All you need to do is start addressing those problems with a few simple question and answer tweets – see example tweets below:
- Tweet Question: Not getting good leads with your pay per click program or maybe it’s just costing you too much?
- Tweet Answer: Try dropping the competitive keywords and use long-tail search terms instead. Need help finding long-tail terms? Call me – 866-862-8135.
If you first post the question and then immediately post the answer and you do this on a regular basis, people will start following your tweets, trying your suggestions and eventually contact you when they find they’re in over their head or don’t have time.
Here’s the key to the success of this strategy – Don’t feed people bull and don’t waste their time. The more specific your question / answer is the more receptive people will be to your posts. Remember, you’re setting yourself up as “the industry professional” so give them information they would normally have to pay for.
Like a weekly podcast, the more consistent you are with your tweets, the bigger audience you’ll have.
Trevor Walter is senior marketing director and vice president of Freelance Marketing Group www.trevorwalter.com :: www.fmgconsultants.com
