The Value of Marketing with Email Newsletters
Everybody knows that email marketing can put valuable information about your company, products or services in front of potential customers but it can also lead to wasted money when your emails get caught in spam filters.
So, is there still value in email marketing? Absolutely! The key to creating a successful email marketing campaign is to target your existing customers, assuming you have any. Buying email lists can be useful but sending targeted newsletters about new products or services to your existing customers is a great way to gain repeat business. If people were willing to purchase from you once, they will do it again.
The biggest advantage to email newsletters is that your existing customers have probably had emails from you in the past and that means that your email address is most likely not blocked by spam filters, junk email filters, etc. Take advantage of this, put together an email that is enticing, informative and has a call to action (request for quote, call us for best price, etc.).
Don’t let your customers become a customer of your competitor. A little communication with them once or twice a month will go a long ways to keeping them long term.
Trevor Walter - Freelance Marketing Group, Inc.