Podcast Marketing Helps Website Marketing
What does website marketing and podcasting have to do with each other? Simple, podcasting gives your viewing audience an alternative method to receive information on new products, product updates, additional services you are offering, etc.
Podcasting is a relatively new technology developed by Apple, Inc. to give people a way to listen to just about anything via the iPod. From the iPod to iTunes, podcasting has really taken off and now, there are several good programs that can download and listen to podcasts.
Podcasting is now also going to be factored into the algorithms that drive the up and coming Google Universal Search, which is really designed to bring all forms of website marketing together.
Benefits of Podcasting for Website Marketing:
Since Google has decided that Social Network Marketing is an important form of website marketing, podcasting has moved its way right to the top of the list, probably because it is currently one of the most popular ways of disseminating information.
Basically what you do is create small radio shows discussing products or services you offer. Once these are created, they are converted to the podcast format, a logo or other form of artwork is attached and the file is uploaded to your site. Once it is on your website (probably under “news” or “press”), you submit these podcasts to the major search engines and podcast directories.
One of the great thing about podcasts is that you can actually make the logo or artwork associated with each podcast clickable. So, lets say you sell website marketing which includes link popularity, website optimization and pay per click management; if you are doing a podcast about the importance of link popularity, you can have your artwork clickable and take the listener right to the page of your site talking about link popularity. The same goes for any podcast you do - just link the logo / artwork with a page on your site.
From there, it is just a matter of time before you get picked up. With Google’s new Universal Search that will be launched later in the year, it is possible and probable that your podcasts (if properly optimized) will be picked up and
displayed as part of the standard search results. Of course, these will only be displayed if someone searches a keyword that your podcast is associated with and promoted for.
Trevor Walter - Freelance Marketing Group, Inc.